reggie aspelund

I am passionate about marketing and advertising but all communications have to be on point with the brand.  This is why I position myself as a Creative Director|Brand Strategist.  My thinking can be summarized by my REGGIE approach (my own branding):

 

Receive.  In the communication model, I am an active listener to the client's needs and objectives.

 

Establish. I start with establishing the marketing and communication objectives and then set the market research goal(s).

 

Gain.  I look for key consumer insights that will gain attention.

 

Generate. I love leading brainstorming sessions to find The Big Idea.

 

Integrate.  I always integrate the marketing and communications strategy on point with the brand strategy.  

 

Execute.  I effectively execute the strategy and then evaluate the results. 

 

                            I am REGGIE: creative director|brand strategist